It’s a segmentation technique that tracks user’s web-surfing activity anonymously in order to create profiles based on their browsing habits and interests.
Sniper generates clusters of users categorized according to the content of the sites they visited, identifying entities and multiple languages. The data stored in the browser allows creating user profiles and gives the opportunity to redirect the communication while detecting a specific behavior, in favor of making it more relevant to the user.
Sniper is an innovative and efficient technological solution that allows you to reach your audience in a direct way and get better results.